Expanding Your Ecosystems to Create Efficiencies and Broaden Your Reach

Successful API ecosystems are created when businesses invite collaboration from partners and developers, as well as a wide range of other participants such as industry analysts, journalists, merchants, bloggers, and anyone who can play a pivotal role by either contributing content or creating APIs and apps. Connecting with partners, both old and new, can create efficiencies with long-lasting benefits and generate new value in the marketplace, leading to brand exposure to new audiences.

Businesses can distinguish themselves and increase their market relevance in this way, boosting not only customer value but brand loyalty as well. Continuous optimization, in which APIs are dynamically chained in mashups or enhanced through the insight gained from analytics, powers the growth of the API economy.


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API Economy Infographic


API Economy Infographic

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