Guiding Principles
Exceptional customer experience for the Internet of Things
Choice with Consistency

Choice with
Consistency

Put the right workload
in the right place

Hybrid Integration

Hybrid
Integration

To unlock existing data
and applications

DevOps Productivity

DevOps
Productivity

To develop, experiment
and iterate at speed

Powerful, Accessible, Data & Analytics

Powerful, Accessible,
Data & Analytics

To extract
deeper insights

Cognitive Solutions

Cognitive
Solutions

To build understanding and
learning into decisions and interactions